Branding Strategy
Build a Brand That’s Clear, Confident, and Completely You
Branding workshops and strategy for small businesses in St. Augustine, Jacksonville & beyond.
A Brand Is More Than a Logo. It’s the Heart of Your Business.
At Copper Coin Web Design, we don’t believe in branding shortcuts. A good brand isn’t just about having a nice logo or a trendy color palette, it’s about clarity, alignment, and connection.
If you’re unclear on how to describe your business, unsure what your brand should look or sound like, or feel like your message is all over the place, our Brand Discovery Workshop is exactly where you need to start.
Led by Christine Cousart and our creative strategy team, we guide you through a collaborative, energizing, and practical branding workshop that helps uncover the real identity of your business, and how to express it clearly, visually, and verbally.
What Is the Branding Strategy Workshop?
It’s a 3-hour, deep-dive workshop session, either in person or over Zoom, where we lead you through the key building blocks of your brand. This isn’t a lecture or a vague Q&A. It’s hands-on, practical, and completely focused on your business.
What We Cover:
We explore the heart of your business, what you stand for, why you do it, who you serve, and what makes you different.
Who are your ideal clients? What do they care about? We build brand positioning around what matters most to your people
We help you define how your brand speaks - tone, style, language, and the kind of messaging that will resonate with your audience.
We choose colors that reflect your values, appeal to your audience, and work well across digital and print.
Fonts, layout direction, image style, we create visual consistency that elevates your identity.
By the end of the workshop, you’ll have a clear brand narrative that you can use across your website, social media, marketing, and beyond.
Who This Is For
- You’re launching a new business and need a strong foundation.
- You’ve been in business a while but your brand feels inconsistent or unclear.
- You’re rebranding and want to get it right this time.
- You’ve outgrown your DIY brand and are ready for professional clarity.
- You want a cohesive brand to support future web design, social media, or marketing efforts.
What You Walk Away With
- After your session, you’ll receive:
- A Brand Summary Document – outlining your values, voice, visual direction, and brand positioning.
- A Color Palette & Font Selection – based on psychology and design best practices.
- A Clarity Roadmap – so you know how to apply your new brand consistently across platforms.
- Next-step suggestions: logo design », website design », social media support »
It’s more than a strategy session. It’s the launchpad for your next chapter.
Why Our Branding Process Works
- Most agencies start with what you want your site to look like. We start with who you are and why it matters
- Christine’s background in fine art, photography, and design, paired with a strategic approach to branding, means this workshop blends creativity and business thinking in a way that’s both inspiring and immediately useful.
- And because we offer web design, logo design, photography, and more, your branding won’t just sit in a PDF — we’ll help you bring it to life across every part of your business.
Pricing & Booking
Our Brand Discovery Workshop is a flat-rate investment:
$1200
3-Hour Branding Workshop
What’s Included
- Includes guided session
- + Full post-workshop brand summary document
- Available via Zoom
- Or in-person (St. Augustine/Jacksonville area - we will travel and will quote per request)
FAQs
This is strategy before design. Instead of jumping into visuals too early, we help you clarify your brand’s foundation, so every design decision going forward is aligned, meaningful, and effective
If you feel like your brand messaging, visuals, or direction are scattered or inconsistent, yes. We’ve done workshops for established businesses that wanted to tighten things up and take their brand to the next level.
That’s great, we’ll work with what you have or recommend refinements if needed. The workshop isn’t about forcing a rebrand; it’s about getting clear and aligned.
Start with Strategy. Then Build with Confidence.
If you want a brand that reflects who you are, connects with the right people, and supports your growth, this is the place to begin.
Let’s build a brand that doesn’t just look good, but feels right and works hard.